A no-nonsense comparison of every major platform Nigerian businesses can use to sell online — with real pricing, honest pros and cons, and a clear recommendation.
Choosing the right e-commerce platform is one of the most important decisions a Nigerian seller makes. Pick the wrong one and you'll be paying too much, fighting payment integration issues, or locked into a platform that doesn't understand the Nigerian market.
This guide compares every major option available to Nigerian businesses in 2026 — honestly, with real Naira pricing and practical assessments based on what actually matters to Nigerian sellers.
In This Guide
Most platform comparison articles are written for a US or UK audience. Nigerian sellers have different priorities. Here's what actually matters for running an online store in Nigeria:
Built specifically for the Nigerian market
Ease of Use
9.5/10
Nigeria-Ready
10/10
Value for Money
9.5/10
CartMor is an e-commerce platform built from the ground up for Nigerian entrepreneurs. Unlike global platforms that treat Nigeria as an afterthought, CartMor includes Paystack out of the box, prices everything in Naira, and is designed for sellers who want to focus on their business — not technical setup.
Pros
Cons
Starting price
₦50,000 / year
Global leader — but expensive in Nigeria
Ease of Use
8.8/10
Nigeria-Ready
5.5/10
Value for Money
4/10
Shopify is the world's most popular e-commerce platform, powering millions of stores globally. It's well-designed, reliable, and has thousands of apps. However, for Nigerian sellers it comes with significant drawbacks — it charges in USD, Paystack support requires a third-party plugin on most plans, and there's no native support for Nigerian logistics or delivery fee structures.
Pros
Cons
Starting price
$29/month (≈ ₦45,000+/month at current rates)
Powerful but technically demanding
Ease of Use
4.5/10
Nigeria-Ready
6/10
Value for Money
6.5/10
WooCommerce is a free WordPress plugin that turns a WordPress website into an online store. It's extremely flexible and Paystack is available as a plugin. However, you need to buy and manage your own hosting, handle WordPress security, keep plugins updated, and often hire a developer for customisations. Many Nigerian businesses start with WooCommerce and later switch to managed platforms when maintenance becomes too time-consuming.
Pros
Cons
Starting price
Free + hosting (₦10,000–₦30,000/year) + developer costs
Basic and free — limited for serious sellers
Ease of Use
9/10
Nigeria-Ready
8.5/10
Value for Money
7/10
Paystack Storefront is a free, simple store builder included with every Paystack account. You can list products and accept Paystack payments immediately — no extra setup. It's excellent as a starting point, but it lacks order management, inventory tracking, analytics, customer accounts, and customisation options. Most sellers outgrow it quickly as their business scales.
Pros
Cons
Starting price
Free (Paystack transaction fees still apply)
Ready-made traffic — but you don't own the customer
Ease of Use
6/10
Nigeria-Ready
8/10
Value for Money
3/10
Jumia and Konga are marketplaces, not platforms you own. You list your products alongside thousands of competitors, Jumia handles fulfilment (for a fee), and takes 8–20% commission per sale. You don't own the customer relationship — Jumia does. There is also a real risk of sudden account suspension, price undercutting by competitors, and slow payment settlement cycles.
Pros
Cons
Commission
8–20% per sale + logistics fees
| Feature | CartMor | Shopify | WooCommerce | Paystack Storefront |
|---|---|---|---|---|
| Paystack built in | ✓ Yes | ~ Plugin | ~ Plugin | ✓ Yes |
| Priced in Naira | ✓ Yes | ✗ USD only | ✓ Yes | ✓ Yes |
| Starting cost/year | ₦50,000 | ~₦540,000 | ~₦15,000+ | Free |
| Order management | ✓ Full | ✓ Full | ✓ Full | ✗ None |
| Inventory tracking | ✓ Yes | ✓ Yes | ✓ Yes | ✗ No |
| Per-state delivery fees | ✓ Yes | ✗ No | ~ Plugin | ✗ No |
| Sales analytics | ✓ Yes | ✓ Yes | ~ Plugin | ✗ No |
| Hosting included | ✓ Yes | ✓ Yes | ✗ Self-hosted | ✓ Yes |
| No coding needed | ✓ Yes | ✓ Yes | ✗ Some required | ✓ Yes |
| Free trial | ✓ 14 days | ✓ 3 days | ~ Free install | ✓ Always free |
Our recommendation: For most Nigerian businesses, CartMor is the clearest choice — it's built for Nigeria, priced in Naira, includes Paystack, and gives you a full order management system without any technical setup. Start with a free 14-day trial to see if it fits your needs.
14-day free trial — no credit card required. Paystack, Naira pricing, and order management included from day one.
Start Free Trial — CartMorCartMor is purpose-built for Nigerian businesses — it includes Paystack integration, Naira pricing, order management, and Nigerian delivery configuration, all starting from ₦50,000/year. For businesses targeting an international audience with a larger budget, Shopify is a solid alternative.
Yes, Shopify works in Nigeria but has significant drawbacks — it charges in USD ($29/month minimum, roughly ₦45,000+/month), Paystack requires a third-party plugin, and there's no native support for Nigerian delivery fee structures or per-state shipping. Nigerian-built alternatives like CartMor are far more cost-effective for local sellers.
WooCommerce works in Nigeria and supports Paystack via a plugin. However, it requires self-hosting a WordPress site, ongoing technical maintenance, and plugin management. It's best suited for Nigerian businesses that have a developer on hand or strong technical knowledge.
CartMor includes Paystack built in with no extra setup. WooCommerce and Shopify support Paystack via plugins. Paystack Storefront natively accepts Paystack payments as it's built by the Paystack team itself.
Paystack Storefront is free with basic features. CartMor offers a free 14-day trial. WooCommerce is free to install but requires paid hosting. For a fully-featured store with order management, most serious sellers opt for a paid plan.
CartMor Team
Published April 2026
